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JetBlue Airways Privacy Policy

Notice to Customers

At JetBlue Airways ("JetBlue" or "we" or "us"), we respect your privacy. That is why we would like you to know what information about you may be collected when you use a JetBlue website (,, their respective subdomains, and any other website owned, operated and/or controlled by JetBlue), the JetBlue mobile application and related mobile services, JetBlue's onboard wireless services, JetBlue's in-flight entertainment system or other services linking to this page (all, collectively, the "JetBlue Online Services"). We also want to make sure you understand how your information is protected, how it could be used, and our legal basis for doing so. Please take a moment to read the following questions and answers, which describe our online privacy and security practices in more detail. By using the JetBlue Online Services, you agree to this policy and the practices it describes.  JetBlue reserves the right, at any time, to change this policy, in whole or in part, in its sole discretion. Please review this policy periodically to ensure you are aware of any changes and are familiar with the most current version.

1. What information do we collect?

When you use the JetBlue Online Services, your information and activity data is collected in several ways.

A. Information You Provide.

When you engage with certain JetBlue Online Services, we and our Service Providers (defined below), may collect information you provide directly via the JetBlue Online Services. For example (and this is not an exhaustive list), we collect information when you register with TrueBlue; book a flight, JetBlue Vacations package or make another travel booking; purchase merchandise; or sign up for a sweepstakes or other promotion. You also may be asked to provide information about where you like to travel or other information about your preferences and behavior. If you make a purchase of any kind, you may be asked to provide your credit card number, billing information and/or other payment information.

The information we collect may include Personal Information. "Personal Information" is information that identifies you personally (whether alone or in combination), such as your first and last name, email address, phone number, and postal address. You may choose to voluntarily submit certain other information to us through the JetBlue Online Services, including Personal Information, but you are solely responsible for your own Personal Information in instances where we have not requested that you submit such information to us.

B. Information Collected Automatically.

When you use the JetBlue Online Services, some information about you and your online activity may be automatically collected through the use of servers and other technologies (“Usage Information”). Usage Information may include internet protocol (IP) address used to connect your computer to the internet, device identifier, browser type and version, operating system and platform, mobile device type, wireless carrier, data regarding network connected hardware, the average time you spent engaging with a JetBlue Online Service, pages viewed, information searched for, access times, geo-location information, and/or other statistics and information about your use of the JetBlue Online Service.  To the extent that we combine Usage Information with your Personal Information, we will treat the combined information as Personal Information under this Privacy Policy.

The methods that may be used on the JetBlue Online Service to collect Usage Information include:

  • Log Information: Log information is data about your use of the JetBlue Online Service, such as IP address, browser type, internet service provider, referring/exit pages, operating system, date/time stamps, and related data, which is stored in log files.
  • Information Collected by Tracking Technologies: Cookies, web beacons (also known as "tracking pixels"), embedded scripts, location-identifying technologies, voice processing technologies, device fingerprinting, in-app tracking methods, and other tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about your interactions with the JetBlue Online Service or emails, including information about your browsing and activity behavior.  These tracking technologies allow us to determine unique preferences and trends based on a visitor's use of the JetBlue Online Services, as well as that visitor's use of third party online services participating in the same advertising network as JetBlue.
  • Cookies: A cookie is a small text file that is stored on a user’s device, which may be a session ID cookie or tracking cookie. Session cookies make it easier for you to navigate the JetBlue Online Services and expire when you close your browser. Tracking cookies help in understanding how you use the Service, and remain longer. The JetBlue Online Services may associate some or all of these types of cookies with your devices. Cookies may remain on your device for extended periods of time.
  • Web Beacons (“Tracking Pixels”): Web beacons are small graphic images, also known as "internet tags" or "clear gifs," embedded in web pages and email messages. Web beacons may be used to count the number of visitors to the JetBlue Online Service, to monitor how users navigate the JetBlue Online Service, and to count content views.
  • Embedded Scripts: An embedded script is programming code designed to collect information about your interactions with the JetBlue Online Service. It is temporarily downloaded onto your device from our web server or a third party with whom we work, is active only while you are connected to the JetBlue Online Service, and deleted or deactivated thereafter.
  • Location-identifying Technologies: GPS (global positioning systems) software, geo-filtering, and other location-aware technologies locate (sometimes precisely) you for purposes such as verifying your location and delivering or restricting relevant content based on your location.
  • Voice Processing Technologies: Voice processing technologies analyze the data collected through the microphone on your device for purposes such as responding to your requests and providing you with relevant content based on your requests. Company does not have access to your actual voice; however, third parties may have access and you should review their policies accordingly.
  • Device Fingerprinting: Device fingerprinting is the process of analyzing and combining sets of information elements from your device’s browser, such as JavaScript objects and installed fonts, in order to create a “fingerprint” of your device and uniquely identify your device and applications.
  • In-App Tracking Methods: There are a variety of tracking technologies that may be included in mobile apps, and these are not browser-based like cookies and cannot be controlled by browser settings. Some use device identifier, or other identifiers such as “Ad IDs” to associate app user activity to a particular app and to track user activity across apps.

    Some information about your use of the JetBlue Online Service and certain Third Party Services (defined below) may be collected using Tracking Technologies across time and services and used by us and third parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the JetBlue Online Service and certain Third Party Services.  For example, Tracking Technologies may be used by JetBlue and its third-party ad management companies to learn things like which advertisements, emails, websites or other online content brings users to our JetBlue Online Services and to advertise JetBlue products and services to you while you are on other websites based on your browsing or other online activities.

  • Information from Other Sources: We may obtain information about you from other sources, including Service Providers and Third Party Services, and combine such information with information we have collected about you. To the extent we combine such third party sourced information with Personal Information we have collected about you on the JetBlue Online Service, we will treat the combined information as Personal Information under this Privacy Policy. We are not responsible for the accuracy of any information provided by third parties or third party policies or practices. 

    For information about removing yourself from these tracking and reporting functions, please first visit the Adobe opt-out page at link opens in a new window operated by
            external parties and may not conform to the same
            accessibility policies as JetBlue. You should also visit these links to prevent any information from being recorded in a session on the JetBlue Online Services: opens in a new window operated by
            external parties and may not conform to the same
            accessibility policies as JetBlue  (English) or opens in a new window operated by
            external parties and may not conform to the same
            accessibility policies as JetBlue (Spanish).

Please also note that most browsers have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent, but setting a browser to reject cookies will limit the range of features available to the visitor on our JetBlue Online Services, and rejecting or disabling cookies will not necessarily limit all forms of the JetBlue Online Services tracking technologies and methodologies.

2. How do we use the information we collect?

We do not sell your Personal Information to third parties, and we use it only in accordance with this policy.

We may use the information we collect about you (described above) for any purposes consistent with our statements under this privacy policy or as permitted by applicable law, including to complete transactions, respond to your requests, verify if a visitor meets any criteria in order to process a request, advertise, maintain and optimize the JetBlue Online Services, and notify you of promotions, updates or special offers, including JetBlue affiliate (like TrueBlue partner) offers, that we think may interest you. We also use your information to provide you with a more effective and personalized customer experience across all of our JetBlue Online Services and to serve you with advertisements and other information appropriate to you and your interests. We may also use your information off line to provide you services as well, including without limitation, customer service, in flight services, and booking services. For example, some of your information is collected so that when you visit a particular JetBlue Online Service more than once, the JetBlue Online Service will recognize you. We may also share the information we collect about you (including your Personal Information) with our parent, subsidiary or other affiliate entities without restriction.

JetBlue and our ad management companies will use your information, such as browsing and other online activities, to target advertising to you while you are using JetBlue Online Services or other online services that we think will be of interest to you. Some of this advertising may be designed to bring you back to our JetBlue Online Services. Similarly, ad serving services, advertisers, and other third parties may use Tracking Technologies on the JetBlue Online Services and Third Party Services to track your activities across time and services, and tailor ads to you based on your activities, which may include sending you an ad on a Third Party Service or third party device after you have left the JetBlue Online Services. 

For more information about your ad choices associated with this type of advertising and options to opt out, please visit this website from the Digital Advertising Alliance: opens in a new window operated by
            external parties and may not conform to the same
            accessibility policies as JetBlue .

In order to accomplish all of those things, we may process your information or combine it with other information that we have about you or that is publicly available, and we also may share your information with other companies that are carefully selected by JetBlue to assist in these uses. Please see Could anyone other than JetBlue be collecting and using my information? below for information on how these other companies may collect and use your information.

To the extent permitted or required by applicable law, we may disclose Personal Information to US or non-US government authorities or agencies or other third parties pursuant to a law, rule or regulation, legal request, subpoena, or other legal process or requirement.

We may also use or disclose your information (including to third party companies) to perform charge verifications, report or collect debts owed, fight fraud, or protect the rights or property of JetBlue, our customers, our third-party service providers, our affiliate companies, our JetBlue Online Services or its users.

If you would like your Personal Information removed from the JetBlue Online Services, please contact us at the email below, and we will make reasonable efforts to accommodate your request by removing your information from our marketing databases.


JetBlue Airways Corporation
Att'n: Customer Relations
P.O. Box 17435
Salt Lake City, UT 84117-0435



Please be aware that if you use the JetBlue Online Services after we make reasonable efforts to remove any of your Personal Information, JetBlue may again collect information about you and use it in the accordance with this policy.

JetBlue also may be required by law, rule, regulation or other legal process to retain certain information from users about their use of the JetBlue Online Services and/or flight information. JetBlue will retain all such information, and any user request for information removal shall not affect information retained for legal compliance.

3. Legal Basis

Certain jurisdictions require a legal basis for collection and use of personal information.  JetBlue’s legal bases include: (1) processing your personal information in order to fulfill our contractual obligation to you, including providing you with flights, for schedule change notifications, and to administer your True Blue account; (2) using and disclosing your personal information as required for legal compliance, including required disclosures to the TSA or other governmental agencies; (3) processing your personal information where we have a legitimate interest in doing so, such as to prevent fraud and improve our customer service; and (4) handling your personal information based on your consent, such as when you have agreed to receive marketing communications.  

4. Collection and Use of Biometric Data

Certain of the JetBlue services, including without limitation the JetBlue Online Services, may collect Personal Information about you that includes biometric data, such as fingerprints, digital photographs, retinal scans, facial recognition data and other biometric information (collectively, “Biometric Data”).  We may collect this Biometric Data using technological means, such as identification document scanners, fingerprint scanners, digital cameras, retinal scanners and facial recognition scanners, either in person at our business locations or via your device. 

Biometric Data may be used by JetBlue solely for passenger identity verification purposes in order to: (1) facilitate and expedite the check-in and boarding process; (2) prevent fraud and misrepresentation; (3) enhance security at designated customs and security checkpoints; and (4) comply with applicable laws and regulations, including TSA requirements as further described in Section 10 hereof.  For instance, JetBlue may use a biometric enabled check-in process, which converts a fingerprint image to a digital image that is used for identity verification purposes.

In each case, we only use these technologies with your express consent and as permitted by applicable law.  JetBlue manages the security and confidentiality of Biometric Data to protect it from unauthorized access, use, disclosure or alteration.  JetBlue will not use your Biometric Data for marketing purposes or share your Biometric Data with third parties for such third parties’ own marketing purposes.  JetBlue complies with all local privacy laws in the collection and processing of Biometric Data.

5. JetBlue Online Services

There are certain aspects or features of the JetBlue Online Services that may operate with the help of a third party hired by JetBlue.

Our agents, vendors, consultants, and other third party service providers (collectively “Service Providers”) may receive, or be given access to your information, including Personal Information and Usage Information, in connection with their work on our behalf. For example, when you purchase a ticket using the JetBlue Online Services, the information described above may be collected and processed by our ticketing agent, Sabre Inc.

When you engage with certain JetBlue Online Services related to JetBlue Vacations, the information described above may be collected and processed by a Service Provider, which helps JetBlue process Vacations bookings. When you purchase TrueBlue Points, your information may be collected and processed by, the Service Provider that administers point transactions. JetBlue also may hire a third party company to assist it in using your information as permitted by this policy. For example, JetBlue may hire a Service Provider to process your information for purposes of sending you TrueBlue partner offers we think you may be interested in.

Unless a privacy policy other than this one is posted on a particular JetBlue Online Service, this privacy policy will apply. JetBlue will only authorize Service Providers to collect, use and store your personal information for the limited purpose of providing the applicable JetBlue Online Service or to assist JetBlue in its permitted use of your information. JetBlue may allow these Service Providers to aggregate JetBlue customer data on a de-identified basis for purposes like analyzing and improving their own products and services. JetBlue will require that these companies agree to appropriate confidentiality and security measures.

In the event you leave a JetBlue Online Service (for example, by clicking a link on a JetBlue Online Service) and are using a webpage or other online service where the privacy policy of another entity is posted, that privacy policy will apply. JetBlue is not responsible for the privacy policies or practices of third parties. Please see the section: Does this policy cover third party services linked from the JetBlue Online Services? below for more information.

6. Children

What information is collected from children?

JetBlue's Online Services are targeted to a general audience.

JetBlue does not knowingly collect personally identifiable information from children under the age of 13 without verifiable parental consent. If you are under the age of 13, please do not provide personally identifiable information of any kind whatsoever. If a child provides us with personally identifiable information, a parent or legal guardian of that child may contact us to obtain that information and/or delete it from our records by sending an email to privacy@jetblue.comlink opens in a new window operated by
            external parties and may not conform to the same
            accessibility policies as JetBlue, calling 1-801-365-2470 or by writing to:

JetBlue Airways Corporation
Att'n: Customer Relations
P.O. Box 17435
Salt Lake City, UT 84117-0435

7. Collected Information

How is the information collected online protected?

We take reasonable precautions to keep all information obtained in connection with the JetBlue Online Services secure against unauthorized access and use, and we periodically review our security measures.

When you affirmatively provide us with Personal Information such as your name, address, phone number, credit card information, travel details, etc. while registering with TrueBlue or making a reservation or engaging with a feature of the JetBlue Online Services, your information is encrypted and transferred over a secure connection, available on most internet browsers. You can tell if you are accessing a secure server when the padlock icon found in most browsers appears locked and the first characters of the JetBlue Online Service address change from "http" to "https." Please note that if you provide information outside of a secure server, JetBlue cannot guarantee that information is protected with appropriate safeguards. For example, do not use email to send us credit card, billing or other personally identifiable information, as email travels unencrypted and can be read by anyone who receives or intercepts it. Once your information reaches us, we store it behind a firewall, which is a security feature that is designed to block access to the information from outside of our network. Only JetBlue-authorized individuals and our approved third-party companies described in this policy are allowed to access your information.

8. How can you access your information?

You can access and edit certain personally identifiable information you have provided to us by logging in to your TrueBlue Account and clicking on "Contact Information" or "Log In Information."

All other requests for access to your personally identifiable information may be made by calling 1-801-365-2470 or writing to:

JetBlue Airways Corporation
Attn: Customer Relations
P.O. Box 17435
Salt Lake City, UT 84117-0435 Calling 1-801-365-2470 or writing to:

JetBlue Airways Corporation
Att'n: Customer Relations
P.O. Box 17435
Salt Lake City, UT 84117-0435

9. Marketing Communications

How can you opt out of marketing communications from us?

You can opt-out of receiving certain promotional communications (emails, push notifications, text messages, and calls) from us at any time by (i) for emails, following the instructions as provided in emails to click on the unsubscribe link, or contacting us at with the word UNSUBSCRIBE in the subject field of the email; (ii) for push notifications or in-app messages, adjusting the permissions in your mobile device; (iii) for text messages, texting "STOP" in response to any text message you receive from us or contacting us at and specifying you want to opt-out of text messages; and (iv) for calls, requesting opt-out during any call you receive from us or contacting us at and specifying you want to opt-out of calls. Please note that your opt-out is limited to the email address, device, and phone number used and will not affect subsequent subscriptions or, for emails, non-promotional communications, such as those about your account, transactions, servicing, or Company’s ongoing business relations.

Other jurisdictions, including the European Economic Area, provide certain additional rights regarding personal information, including the ability to request erasure, to restrict processing of your personal information, or for a copy of your personal information.  In order to exercise your rights under these jurisdictions, contact us at and provide us with sufficient information your name, address, any other information necessary to for us to verify your identity.  We reserve the right to request additional information from you, such as a photocopy of your passport or other identification card in order to verify your identity.

10. How long do we keep your information?

We keep your personal information for as long as needed in order to provide you with services, for as long as your True Blue account is active, as required by law, the legal bases identified above, or as required to enforce our legal obligations and to protect our legal rights, and as otherwise set forth in this Policy.

11. Third Party Services

Does this policy cover third party services linked from the JetBlue Online Services?

Our JetBlue Online Service contains content from and hyperlinks to websites, locations, platforms, and services operated and owned by third parties (“Third Party Services”), including those that offer ancillary travel services, map functionality, and branded or co-branded JetBlue merchandise and offers. In addition, our JetBlue Online Service contains features that allow you to interact with, connect to, or access our JetBlue Online Service through certain Third Party Services and third party devices (“Third Party Features”). For example, you use a Third Party Feature when you “like” or “share” content over social media, such as Facebook, through our JetBlue Online Service. Likewise, you interact with the JetBlue Online Services when you chat with one of our chatbots on a Third Party Service, such as our chatbots on Facebook Messenger, or access one of our voice activated skills through the microphone on a third party device. Remember that third parties may use Tracking Technologies to independently collect information about you and may solicit Personal Information from you.  Also, if you use a Third Party Feature, both we and the applicable third party may have access to and ability to use information associated with your use of the Third Party Feature.  If you publicly reference our JetBlue Online Service on a Third Party Service (e.g., by using a hashtag associated with Company in a tweet or post), we may use your reference on or in connection with our JetBlue Online Service.  You may also choose to give us permission to access information about you from Third Party Services (for example, by linking to social media networks such as Facebook, Twitter, YouTube, Instagram, Tumblr and Snapchat).  When you do so, you allow us to collect information based on your settings and in accordance with the privacy policies of such Third Party Services.  By connecting to the JetBlue Online Services with a Third Party Service (e.g., Facebook), you give us permission to access and use information, content and/or material you have supplied to that Third Party Service as permitted by the platform, and to store your log-in credentials for the platform.

This policy applies only to JetBlue Online Services that have a link to this policy, including Sites and Third Party Services that are not owned, operated and/or controlled byJetBlue are not covered by this privacy policy, and we are not responsible for the privacy practices or privacy policies of these other sites or services.  The information collected and stored by third parties, whether through the JetBlue Online Services or a Third Party Service, remains subject to their own policies and practices, including what information they share with us, your choices on their services and devices, and whether they store information in the U.S. or elsewhere.

12. TSA Secure Flight Screening

Why am I asked to provide certain information for TSA Secure Flight screening, and how is this data used?

The Transportation Security Administration (TSA) screens all commercial airline customers and baggage.

As part of TSA's mission to secure airports in the United States, TSA requires you to provide certain Personal Information, such as your full name, date of birth, and gender, for the purpose of watch list screening, under the authority of 49 U.S.C. section 114, the Intelligence Reform and Terrorism Prevention Act of 2004 and 49 C.F.R parts 1540 and 1560.  The TSA may also require you to provide certain Biometric Data, such as fingerprint scans and facial recognition data.  You may also provide your Redress Number, if available. Failure to provide your full name, date of birth, gender or any other information required by TSA may result in denial of transport or denial of authority to enter the boarding area. TSA may share information you provide with law enforcement or intelligence agencies or others under its published system of records notice. For more on TSA privacy policies, or to review the system of records notice and the privacy impact assessment, please see the TSA web site at www.tsa.govlink opens in a new window operated by
            external parties and may not conform to the same
            accessibility policies as JetBlue.

13. Change in Control

In the event of a corporate change in control, what happens?

Should there be a corporate change in control, reorganization, acquisition, merger or consolidation of JetBlue or a sale, lease or other disposition of all or a portion of the assets or business of JetBlue or any of its divisions or subsidiaries, or a bankruptcy or insolvency resulting in a change of control, we reserve the right to transfer any information collected from you to the surviving entity or the new party in control of JetBlue. 

14. Your California Privacy Rights

California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. Under the law, a business should either provide California customers certain information upon request or permit California customers to opt in to, or opt out of, this type of sharing.

JetBlue may share personal information as defined by California’s “Shine the Light” law with third parties and/or affiliates for such third parties’ and affiliates’ own direct marketing purposes. If you are a California resident and wish to obtain information about our compliance with this law, please email us here or send us a letter to JetBlue Airways Corporation, Attn: Customer Relations, P.O. Box 17435, Salt Lake City, UT 84117-0435 . Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that JetBlue is not required to respond to requests made by means other than through the provided email address or mail address.

Any California residents under the age of eighteen (18) who have registered to use the JetBlue Online Services and posted content or information on the JetBlue Online Services, can request that such information be removed from the JetBlue Online Service by sending an email to us here. Requests must state that the user personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view.

15. Privacy Policy Changes

15.  What about changes to the privacy policy?

By using the JetBlue Online Services, you consent to the collection, storage and use of your information as described in this policy.

We reserve the right to modify this privacy policy in our sole discretion, at any time, in whole or in part, and related business practices at any time, without notice or liability to you, by posting updated text on this site. Please review these terms and conditions periodically to ensure you are aware of any changes and are familiar with the most current version of these terms.  Your continued use of our JetBlue Online Services indicates your consent to the Privacy Policy then posted.

16. What if I have questions or concerns?

If you have any questions about this privacy policy or JetBlue's privacy practices, please contact us at

17. For Users Outside the United States

JetBlue is committed to protecting personal data to the fullest extent of its Privacy Policy.

Because JetBlue is based in the U.S. with many flights in or to the U.S., this policy is consistent with U.S. law and practice. You hereby consent to your information being collected and used consistent with this policy. You understand your information will be stored and processed in the US.

Indicates link opens an external site and may not conform to the same accessibility policies as JetBlue.

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