Imagine how you would create an airline if you were building it from scratch.

No exorbitant airfares, no cattle-car mentality, no hassles. In their place, add simplicity, friendly people, technology, design and entertainment.

JetBlue is a different kind of airline…younger, fresher, more innovative. We’re looking at creative ways to reduce the hassles of flying and simplify the travel experience.

When JetBlue was started over three years ago, we set out with a very simple goal: to bring humanity back to air travel.

The challenges and skeptics were many. Critics scoffed at our dream of creating a successful low-fare airline based in New York City. They said we'd never find quality employees, that no one would want to fly domestically from JFK, and that we'd never be able to offer both low fares and a product that includes new planes with roomy, all-leather seats each equipped with free live satellite TV, offering up to 24 channels of DIRECTV® programming at every seat.

More than twelve million customers later, we're proud to be proving the critics wrong.

JETBLUE ROUTE MAP
As of April 14, 2003

THE JETBLUE STORY

JetBlue Airways took to the air on February 11, 2000 with the inauguration of service between New York City's John F. Kennedy International Airport and Fort Lauderdale, FL. The airline now serves 20 cities around the country with a fleet of 41 new Airbus A320 aircraft. Every JetBlue aircraft is outfitted with roomy all-leather seats, each equipped with free live satellite TV offering up to 24 channels of DIRECTV® programming.

JetBlue's origins date back to 1993, when CEO David Neeleman sold his first airline, Salt Lake City based Morris Air, to Southwest Airlines. It was as a founder and President of Morris Air that Neeleman proved that innovative, high-quality airline service coupled with low fares will attract a strong and loyal market.

Following the sale of Morris Air, Neeleman went on to help launch WestJet, a successful Canadian low-fare carrier, and to develop the e-ticketing system he had implemented at Morris Air into Open Skies, the world's simplest airline reservation system. Neeleman sold Open Skies to Hewlett Packard in 1999.

With three successful aviation businesses under his belt, Neeleman decided the time was right to bring his airline formula to the largest aviation market in the U.S., New York City. In July 1999, having secured a hand-picked management team and $130 million in capital funding from investors such as Weston Presidio, Soros and Chase Capital, Neeleman surprised the aviation industry with the announcement of his plan to launch a new airline that would bring "humanity back to air travel."

FLEET

• 41 Airbus A320 aircraft (12 more to be delivered in 2003), all powered by International Aero Engines V2527-A5 engines
• JetBlue has contracts for a fleet totaling 132 new A320 aircraft
• All JetBlue aircraft are configured for 162 passengers and outfitted with leather seats with free satellite television at every seat.

INFLIGHT ENTERTAINMENT

JetBlue is the only airline in the world to offer passengers live satellite television with up to 24 channels of DIRECTV® programming free of charge at every seat. Every JetBlue aircraft is outfitted with a LiveTV system which features individual seatback monitors, armrest remotes with channel and volume controls.

JETBLUE — FIRST AND ONLY

• First and only U.S. start-up airline to launch with more than $100 million in capital
• First and only airline to offer up to 24-channels of live satellite television free at every seat
• First and only airline to broadcast the Olympic Games live at every seat
• First U.S. airline to introduce "paperless cockpit" flight technology
• First U.S. airline to install bullet-proof cockpit doors across its fleet
• First and only airline to install surveillance cameras in passenger cabin for customer and crew security

2002 AWARDS AND ACCOLADES