EcoEarnings: A Shore Thing is about how JetBlue is connecting conservation and profits.
We have partnered with The Ocean Foundation to try and show the economic value of clean beaches by directly tying the importance of nature to our airline's main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations' ecosystems we depend on and promote the economic importance of shoreline conservation.
JetBlue sponsors an annual grant program to bring students to sustainability conferences and think-tanks focusing on coastal tourism. The grant program supports JetBlue's business belief that clean and healthy shorelines are critical to long-term tourism development.
In 2015, as part of our first initiative, we partnered with the Center for Responsible Travel (CREST) to send two students to the Innovators Think Tank: Climate Change and Coastal & Marine Tourism symposium. The event was designed to highlight how the Caribbean can better prepare its tourism sector to deal with climate change.
I now see businesses has the power to make or break a destination, this [can be used] to guide best practices.
— Grant Winner 2015, University of West Indies
It was an honor to have been selected to attend the Our Ocean — One Future Leadership Summit. The conference helped guide me in my approach to thinking critically about environmental issues that plague our Planet. From learning about the intricacies of foreign policies playing a role in natural resource management, to the protection of marine ecosystems and preventing the exploitation of ocean based materials. This was an amazing opportunity to connect with environmental stewards from around the world. My ocean pledge is to continue my volunteer efforts, empower my students to understand our ecosystems and take initiative in learning about our Oceans. I know that the future of our oceans have a better chance of surviving and thriving due to all of the intelligent, committed and passionate people who came together to take a stand and unify in honor of our Planet and our Ocean.
— Joshua Youse 2016, Unity College
JAs New York's Hometown Airline™, we're proud of the natural foods and products available in our hometown and home state. In many cases, we're proud to serve these foods and products onboard and in our airport as well.
JetBlue's BlueBud is about mentoring new companies and start-ups by immersing them in JetBlue's operations, culture, and providing support like special orientation, unique insight and even office space. We focus on pioneering food companies, tapping into JetBlue’s goal to offer more nutritious and flavorful onboard food options. The program helps feed the airline’s pipeline of sustainable and innovative food products. At the same time, small companies learn what it takes to break into the aviation catering space while remaining true to their social mission.
In 2016, JetBlue announced Bronx Hot Sauce as the winner of the BlueBud mentoring program. Bronx Greenmarket Hot Sauce is a product of collaboration with GrowNYC, Bronx Greenup and the 40+ participating Bronx community gardens. The product was conceived to broaden the appeal of locally grown produce while creating a permanent funding stream to support the local gardens and their remarkable work.
The 2015 winner of JetBlue’s BlueBud program was Hot Bread Kitchen – a social enterprise bakery based in Harlem. The bakery creates economic opportunity through careers in food, through a paid on-the-job training in bread baking for foreign-born and immigrant women. After a year of mentorship, the bakery learned what it takes to partner with an airline, and then pitched their product to JetBlue. Although being part of BlueBud is no guarantee to making it onboard, JetBlue was impressed by Hot Bread Kitchen’s pitch and introduced the bakery’s challah rolls onto its Mint brunch menu. Mint is JetBlue’s unique take on premium service and is available on select routes.
Our next BlueBud will be a food or beverage oriented company from the New York area with a focus on social and environmental responsibility.
The chosen participant can participate in a week-long program that during that time may include:
Applications will open again late Spring 2017
We sell an increasing number of natural products onboard, and below you'll find a small sampling of those inspiring choices. Plus, feel free to view our latest onboard offerings, which we rotate to keep things fresh in all senses.