Valuing nature
is our second nature

Destinations in Latin America and the Caribbean make up one-third of JetBlue’s route network, and the ecosystem health and natural appearance of these destinations have a direct impact on our business. No one benefits when oceans and beaches are polluted, yet these problems persist around the world.

EcoEarnings: A Shore Thing

Ocean Foundation 10th Anniversary

EcoEarnings: A Shore Thing is about how JetBlue is connecting conservation and profits.

We have partnered with The Ocean Foundationopens in a new window to try and show the economic value of clean beaches by directly tying the importance of nature to our airline's main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations' ecosystems we depend on and promote the economic importance of shoreline conservation. For JetBlue, this is part of our commitment with the Clinton Global Initiativeopens in a new window.

Learn more about EcoEarnings hereopens in a new window.

Student grant program

JetBlue sponsors an annual grant program to bring students to sustainability conferences and think-tanks focusing on coastal tourism. The grant program supports JetBlue's business belief that clean and healthy shorelines are critical to long-term tourism development.

In 2015, as part of our first initiative, we partnered with the Center for Responsible Travel (CREST) to send two students to the Innovators Think Tank: Climate Change and Coastal & Marine Tourism symposium. The event was designed to highlight how the Caribbean can better prepare its tourism sector to deal with climate change.

Get more information about student grant programsopens in a new window.

I now see businesses has the power to make or break a destination, this [can be used] to guide best practices.
— Grant Winner 2015, University of West Indies
Stemming from [the grant], I feel inspired and motivated as a young lawyer to redouble my efforts to advocate for astute policies relating to sustainable development.
— Grant Winner 2015, Hugh Wooding Law School

Get onboard with beaches

Surfrider Foundation

JetBlue is partners with the Surfrider Foundationopens in a new window, a non-profit organization dedicated to the protection of the world's oceans, waves and beaches. Less than one percent of our marine environment has any protected status. JetBlue connects with the Surfrider Foundation through their coastal preservation and special place protection programs, designed to preserve beach environments. JetBlue specifically supports the Foundation's beach cleanup projects, recycling initiatives, coastal restoration events because we want customers to land on a clean beach, now and in the future.