Sustainability

Valuing nature
is our second nature

Destinations in Latin America and the Caribbean make up one-third of JetBlue’s route network, and the ecosystem health and natural appearance of these destinations have a direct impact on our business. No one benefits when oceans and beaches are polluted, yet these problems persist around the world.

EcoEarnings: A Shore Thing

Ocean Foundation 10th Anniversary

EcoEarnings: A Shore Thing is about how JetBlue is connecting conservation and profits.

We have partnered with The Ocean Foundationopens in a new window to try and show the economic value of clean beaches by directly tying the importance of nature to our airline's main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations' ecosystems we depend on and promote the economic importance of shoreline conservation.

Learn more about EcoEarnings hereopens in a new window.

Student grant program

JetBlue sponsors an annual grant program to bring students to sustainability conferences and think-tanks focusing on coastal tourism. The grant program supports JetBlue's business belief that clean and healthy shorelines are critical to long-term tourism development.

In 2015, as part of our first initiative, we partnered with the Center for Responsible Travel (CREST) to send two students to the Innovators Think Tank: Climate Change and Coastal & Marine Tourism symposium. The event was designed to highlight how the Caribbean can better prepare its tourism sector to deal with climate change.

Get more information about student grant programsopens in a new window.

I now see businesses has the power to make or break a destination, this [can be used] to guide best practices.
— Grant Winner 2015, University of West Indies
It was an honor to have been selected to attend the Our Ocean — One Future Leadership Summit. The conference helped guide me in my approach to thinking critically about environmental issues that plague our Planet. From learning about the intricacies of foreign policies playing a role in natural resource management, to the protection of marine ecosystems and preventing the exploitation of ocean based materials. This was an amazing opportunity to connect with environmental stewards from around the world. My ocean pledge is to continue my volunteer efforts, empower my students to understand our ecosystems and take initiative in learning about our Oceans. I know that the future of our oceans have a better chance of surviving and thriving due to all of the intelligent, committed and passionate people who came together to take a stand and unify in honor of our Planet and our Ocean.
— Joshua Youse 2016, Unity College

Food for thought

JAs New York's Hometown Airline, we're proud of the natural foods and products available in our hometown and home state. In many cases, we're proud to serve these foods and products onboard and in our airport as well.

BlueBud (buddies + budding new companies)

JetBlue's BlueBud is about mentoring new companies and start-ups by immersing them in JetBlue's operations, culture, and providing support like special orientation, unique insight and even office space. We focus on pioneering food companies, tapping into JetBlue’s goal to offer more nutritious and flavorful onboard food options. The program helps feed the airline’s pipeline of sustainable and innovative food products. At the same time, small companies learn what it takes to break into the aviation catering space while remaining true to their social mission.

In 2016, JetBlue announced Bronx Hot Sauce, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue as the winner of the BlueBud mentoring program. Bronx Greenmarket Hot Sauce is a product of collaboration with GrowNYC, Bronx Greenup and the 40+ participating Bronx community gardens. The product was conceived to broaden the appeal of locally grown produce while creating a permanent funding stream to support the local gardens and their remarkable work.

The 2015 winner of JetBlue’s BlueBud program was Hot Bread Kitchen, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue – a social enterprise bakery based in Harlem. The bakery creates economic opportunity through careers in food, through a paid on-the-job training in bread baking for foreign-born and immigrant women. After a year of mentorship, the bakery learned what it takes to partner with an airline, and then pitched their product to JetBlue. Although being part of BlueBud is no guarantee to making it onboard, JetBlue was impressed by Hot Bread Kitchen’s pitch and introduced the bakery’s challah rolls onto its Mint brunch menu. Mint is JetBlue’s unique take on premium service and is available on select routes.

Our next BlueBud will be a food or beverage oriented company from the New York area with a focus on social and environmental responsibility.

Details:

The chosen participant can participate in a week-long program that during that time may include:

  • Intimate access to JetBlue teams including Strategic Sourcing including Purchasing, Corporate Social Responsibility, Sustainability, Communications and Marketing including Brand and Onboard Product, for your questions and to understand how a once small company feels about getting big;
  • Work space and access to conference rooms;
  • Tour of JetBlue Airways Headquarters (called our Long Island City Support Center), JFK's Terminal 5, and an airline catering station to understand how a food (literally) gets onboard JetBlue;
  • Trip to JetBlue orientation in Orlando to understand JetBlue business development and community building to understand why and how we look for shared values in a partner;
  • A speaker and taste-testing event opportunity to JetBlue's Crewmembers at Long Island City Support Center;
  • Intimate access to JetBlue teams including Strategic Sourcing including Purchasing, Corporate Social Responsibility, Sustainability, Communications and Marketing including Brand and Onboard Product, for your questions and to understand how a once small company feels about getting big;
  • Travel certificates to and from New York for relevant company members to join in specific meetings approved by JetBlue and the partner company.

Applications will open again late Spring 2017

BlueBud winner: Hot Bread Kitchen

Offering the natural choice

We sell an increasing number of natural products onboard, and below you'll find a small sampling of those inspiring choices. Plus, feel free to view our latest onboard offerings, which we rotate to keep things fresh in all senses.

  • JetBlue Mint is dishing out organic ice-cream from Blue Marble, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue, a certified organic company, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue from New York City, making their ice-cream with "informed food choices that satisfy both our appetite and conscience."
  • Our MIX IT UP box includes a bar from KIND, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue.
  • Our MIX IT UP and BIG UP boxes include snacks from Field Trip, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue.
  • Our EatUp Café offers a vegan and gluten free Garden-Fresh Kale Salad
  • And in 2013, JetBlue's partnership with Trinity Oaks, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue led to over 86,000 trees being planted.

Mintroducing: Brooklyn Roasting Company

Mintroducing: Blue Marble Ice Cream

GrowNYC logo

GrowNYC

We partner with GrowNYC, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue, a nonprofit that supports local agriculture and farmers' markets. JetBlue now offers GrowNYC products in our Terminal 5 at JFK. Products are highlighted in New York Minute — a concept store that offers New York produced products. At opening, healthy, natural or organic foods made in New York included Ronnybrook Dairy Farm, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue, The Jam Stand, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue, and Rick's Picks, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue, Beth's Farm Kitchen, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue and McMahons Farm, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue. Store offerings change, please visit for exact offerings.

In October 2013, JetBlue and GrowNYC, link opens in a new window operated by external parties and may not conform to the same accessibility policies as JetBlue brought a Greenmarket to customers at Terminal 5 at JFK. At the Greenmarket, we educated customers about composting (with live worms in the terminal!) and recycling, and sold local food products including jams, honey, fruit, maple syrup, baked goods and more.

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