Food for thought

Food for thought icon
As New York's Hometown Airline, we're proud of the natural foods and products available in our hometown and home state. In many cases, we're proud to serve these foods and products onboard and in our airport as well.

Offering the natural choice

Onboard we sell an increasing number of natural products. Our offerings rotate, to keep things fresh in all senses, and the latest ones can be seen scrolling through here.

  • In July 2014, JetBlue will proudly welcome Ronnybrook Blackberry Yogurt Smoothie onboard certain flights, based on our partnership with GrowNYC. Ronnybrook's products are made with only natural ingredients and sourced to avoid rBST, pesticides and unnecessary environmental impacts.
  • JetBlue Mint is dishing out organic ice-cream from Blue Marble, a certified organic company from New York City, making their ice-cream with "informed food choices that satisfy both our appetite and conscience."
  • Our MIX IT UP® boxes offer 2 Degrees® Bars. 2 Degrees® is a Buy-One-Give-One food company. These good-for-you bars are available onboard as single bars or as part of our Mix It Up boxes. For every product you buy, the company gives a meal to a hungry child. JetBlue is working with the growing brand to provide meals to children in the airline's service areas. This partnership will help raise the bar to end hunger. To date, JetBlue has ordered more than 70,000 bars. The associated meals will be donated shortly. 2 Degrees® bars are available in Mix IT UP® boxes only (and not available as a stand-alone item).
  • Our BEEF UP® boxes offer KIND® Bars.
  • Our SHAPE UP® boxes offer THE GOOD BEAN®.
  • Our Eat Up® Café offers quinoa salad and fresh vegetables.
  • In 2013, JetBlue's partnership with Trinity Oaks led to over 86,000 trees being planted.
GrowNYC logo


We partner with GrowNYC, a nonprofit that supports local agriculture and farmers' markets. JetBlue now offers GrowNYC products in our Terminal 5 at JFK. Products are highlighted in New York Minute — a concept store that offers New York produced products. At opening, healthy, natural or organic foods made in New York included Ronnybrook Dairy Farm, The Jam Stand, and Rick's Picks, Beth's Farm Kitchen and McMahons Farm. Store offerings change, please visit for exact offerings.

In October 2013, JetBlue and GrowNYC brought a Greenmarket to customers at Terminal 5 at JFK. At the Greenmarket, we educated customers about composting (with live worms in the terminal!) and recycling, and sold local food products including jams, honey, fruit, maple syrup, baked goods and more.