JetBlue's BlueBud is about mentoring new companies and start-ups by immersing them in JetBlue's operations, culture, and providing support like special orientation, unique insight and even office space. We focus on pioneering food companies, tapping into JetBlue’s goal to offer more nutritious and flavorful onboard food options. The program helps feed the airline’s pipeline of sustainable and innovative food products. At the same time, small companies learn what it takes to break into the aviation catering space while remaining true to their social mission.
In 2016, JetBlue announced Bronx Hot Sauce as the winner of the BlueBud mentoring program. Bronx Greenmarket Hot Sauce is a product of collaboration with GrowNYC, Bronx Greenup and the 40+ participating Bronx community gardens. The product was conceived to broaden the appeal of locally grown produce while creating a permanent funding stream to support the local gardens and their remarkable work.
The 2015 winner of JetBlue’s BlueBud program was Hot Bread Kitchen – a social enterprise bakery based in Harlem. The bakery creates economic opportunity through careers in food, through a paid on-the-job training in bread baking for foreign-born and immigrant women. After a year of mentorship, the bakery learned what it takes to partner with an airline, and then pitched their product to JetBlue. Although being part of BlueBud is no guarantee to making it onboard, JetBlue was impressed by Hot Bread Kitchen’s pitch and introduced the bakery’s challah rolls onto its Mint brunch menu. Mint is JetBlue’s unique take on premium service and is available on select routes.
Our next BlueBud will be a food or beverage oriented company from the New York area with a focus on social and environmental responsibility.
The chosen participant can participate in a week-long program that during that time may include:
Applications will open again late Spring 2017
We sell an increasing number of natural products onboard, and below you'll find a small sampling of those inspiring choices. Plus, feel free to view our latest onboard offerings, which we rotate to keep things fresh in all senses.