In 2014, JetBlue introduced new uniforms across the airline for the first time in its history. At the same time, the airline worked to save old, never worn pieces from landfill. As part of JetBlue's uniform recycling program overstocked uniforms were put to use in a smart way.
"The Big Apple is the fashion capital. As New York's Hometown Airline, our new bag collection will give stylish New Yorkers, and those who simply want a piece of JetBlue history, an eco-friendly fashionable option," said Sophia Mendelsohn, Head of Sustainability, JetBlue. "When we launched our new uniforms, it was important to us to keep the fabric from the old and unworn uniforms out of landfills by putting them to good use. So, we reached out to Manhattan Portage and put our heads together and came up with a new way to combine fashion and travel with responsibility. JetBlue and Manhattan Portage are based in New York, so we both wanted to have a little fun and showcase our love for our hometown."
This recycled bag collection was designed and produced by Manhattan Portage, which was founded in 1983 in New York. Uniforms from various JetBlue functions were broken down and repurposed into a fully functional (and stylish) limited edition bag collection for men and women. Each bag not only saves valuable textiles from landfills, it holds unique value and has its own character, as its design elements were once worn by some of the most unique crewmembers in the airline industry.
JetBlue is known for its unique culture and award-winning service, as well as its environmentally friendly focus. When introducing its first new uniforms in the airline's history, JetBlue made sure that both its overstocked, unworn and previously worn uniforms were put to good use after they'd served their initial purpose.
When JetBlue switched to its new uniforms, the airline donated more than 18.5 tons of worn used uniforms, clothing and fabric to several nonprofit partners, including Planet Aid, an organization that collects and recycles worn clothing and shoes, and Loomstate, an end-to-end sustainable fashion house. Planet Aid is selling the clothing with the proceeds supporting health, agricultural, educational and environmental programs in Africa, Asia, the Caribbean and Latin America.
For information on JetBlue's sustainability platform, visit jetblue.com/green