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JetBlue Decides Not To Charge For 24-Channel LiveTV Inflight Satellite Entertainment Service

With Exceptional LiveTV Reliability Proven, Airline Also Orders System for 8 More Aircraft

New York, NY and Irvine, CA, 07/25/2000 -- The airline originally had planned to charge $5 per flight although no passengers have been charged for the service since the airline debuted the system in April, 2000. With LiveTV, passengers control their own inflight entertainment options via personal flat-screen monitors installed in seatbacks and individual remotes built into each armrest.

JetBlue features LiveTV entertainment across its entire fleet. The airline currently flies seven brand new Airbus A320 aircraft and will take delivery of another three by the end of this year. The carrier recently purchased an additional 7 new aircraft and leased another, bringing its total confirmed fleet to 40 airplanes, and today announced new orders for LiveTV on these fleet additions.

“Our passengers’ response to LiveTV has been overwhelmingly positive,” said. David Neeleman, CEO of JetBlue Airways. “And with the weather-related delays everyone has been experiencing this summer, it’s terrific to see how enthusiastic people have been to tune in to the Weather Channel to see the latest forecasts develop for themselves. That’s just one of the reasons we’ve decided to provide all passengers with LiveTV from now on at no cost. We want to make sure everyone can enjoy great DIRECTV programming on each and every flight.”

The DIRECTV programming package features the best in news, sports, general entertainment and children’s programming, including Bloomberg Television, CNN Headline News, CNNfn, The Weather Channel, ZDTV, ESPN, ESPN2, ESPNEWS, ESPN Classic, The Golf Channel, CNN/Sports Illustrated, The Travel Channel, Home and Garden TV, The Food Network, Game Show Network, A&E, The History Channel, Discovery Channel, Discovery Kids, The Learning Channel Animal Planet and Boomerang, which features classic cartoons from the Cartoon Network.

The reliability and performance of the LiveTV system have been exceptional. “We’ve been very impressed with the quality of LiveTV service, experiencing 99.9% availability throughout JetBlue’s first 500 LiveTV-equipped flights,” said Amir Nasruddin, JetBlue’s Director, Technical Standards.

"We’re proud to raise the bar on in-flight entertainment reliability and performance," said Andre de Greef, President of LiveTV. “Our statistics far surpass that of traditional systems and we intend to keep our momentum. JetBlue’s leadership and passengers both expect easy-to-use, fully operational services and that’s what they’re getting from LiveTV."

About JetBlue

From New York City’s John F. Kennedy International Airport, JetBlue serves Buffalo, NY, with five roundtrip flights a day, Fort Lauderdale, FL, with 4 flights a day, and both Orlando and Tampa three times daily. The airline also operates daily service between JFK and Los Angeles’ Ontario International Airport, and will add a daily flight to Oakland International Airport in the San Francisco Bay area on August 3. Also on August 3, JetBlue adds a fourth daily Orlando service and launches twice daily service to Rochester, NY, which builds to four flights daily on August 22.

JetBlue offers assigned seating, all travel is ticketless, all fares are one-way, and a Saturday night stay is never required. For information, schedules and fares, please visit our Web site at www.jetblue.com or call JetBlue reservations at 1-800-JETBLUE (538-2583).

About LiveTV

LiveTV is a joint venture between Sextant In-Flight Systems and Harris Corporation. LiveTV provides turnkey in-flight entertainment services focused on the single aisle and regional commercial aircraft market. Visit LiveTV on the World Wide Web at www.ifetv.com.

About DIRECTV

DIRECTV is the nation’s leading satellite television service with more than 8.7 million customers, including customers subscribing to the PRIMESTAR by DIRECTV service. DIRECTV is a registered trademark of DIRECTV, Inc., a unit of Hughes Electronics Corp. Hughes Electronics is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of Hughes Electronics, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE:GMH). Visit DIRECTV on the World Wide Web at www.directv.com.

 

CONTACT:

JetBlue Corporate Communications
718-709-3089
corporatecommunications@jetblue.com