New York, NY, 06/06/2000 -- As one part of the multi-faceted deal, JetBlue will receive prominent stadium signage via the Buffalo Bill’s planned tri-vision electronic billboard, to be built atop the Bills’ Administration Building in the east end zone, which will be among the largest in the NFL.
“When JetBlue enters a new market, we look for opportunities to become part of the fabric of that community,” said Kel Kelly, JetBlue’s Executive Vice President, Marketing and Sales. “Buffalo has received JetBlue very warmly indeed -- we want to show our appreciation by giving back to the region through our corporate support.”
JetBlue commenced service between Buffalo and New York City’s John F. Kennedy International Airport with three daily flights on February 17. The service has proven so popular the airline will add a fourth daily flight on June 21, and a fifth on July 6.
“JetBlue is an outstanding addition to the Buffalo community,” said Russ Brandon, Bills Vice President/Business Development and Marketing. “Our new partnership will be exciting not only for both companies, but also the many fans of Buffalo Bills football.”
The airline, known for its brand new aircraft, all-leather seating onboard, and DIRECTV inflight satellite television at every seat, is also outfitting the Ralph Wilson Stadium’s Maple Leaf Club with JetBlue’s roomy leather airline seats, attached to DIRECTV coverage of games.
As a special treat, fans watching the game in the stadium will be selected randomly to receive a “JetBlue Upgrade,” which includes access to the Maple Leaf Club to watch the any NFL game of your choice being played that day on a wall of TVs and with complimentary food and beverages.
As exclusive airline to the Buffalo Bills Training Camp in Rochester, JetBlue is planning to host a hospitality center on-site which will display the airline’s onboard product as an introduction to its service for Rochester area residents. The airline will inaugurate service between Rochester and New York City in August.
JetBlue also serves Fort Lauderdale and Tampa, Fl, with three daily flights each from New York’s John F. Kennedy International Airport. The airline will launch service to Orlando, Fl, on June 21. By August, JetBlue will fly a fleet of eight aircraft featuring LiveTV at every seat, roomy all-leather seating and spacious overhead bins. JetBlue expects to serve 10 cities by the end of the year with 10 new Airbus A320 aircraft.
All JetBlue travel is ticketless, all fares are one-way, and a Saturday night stay is never required. For more information, schedules, and fares, please visit our website at www.jetblue.com or call JetBlue reservations at 1-800–JETBLUE (538-2583).
JetBlue Corporate Communications