We depend on natural resources and a healthy environment to keep our business running smoothly. Fuel, water and metals are essential for us to fly, and our industry relies on having beautiful, natural, preserved destinations for our customers to visit. Our business has an impact on the environment – there’s no doubt about it. The question is, how are we going to reduce that impact without grounding the fleet?
We take great care to determine where we want to be in the long-term. As we continue to assess and refine our responsibility strategy over time, we seek to focus on issues that have the potential to impact our business and are important to our stakeholders.
Being 'green' saves green bucks. By using less fuel and recycling much of our waste, we cut costs. Keeping oceans and communities clean boosts tourism, increasing our customer base. On any given day, hundreds of crewmembers are working to translate our sustainability ideals into our operations and decisions. We know that environmental responsibility cannot be a side consideration – it requires full-time dedication, and we have multiple crewmembers focusing specifically on these issues.
Customers and crewmembers are key to JetBlue’s sustainability strategy. Demand from these groups for responsible products is one of the motivations behind changes to reduce our environmental impact. We are transparent and actively communicate to our customers and crewmembers about our impact, empowering them to influence JetBlue’s sustainability strategy.