JetBlue Airways Inc. purchases minerals to make the TVs in our planes. TV service on flights is a hallmark of JetBlue’s service. These TVs would not work without critical minerals to transmit signals and images.
These minerals can only be sourced through mining in specific locations. Not all mining and sourcing is created equal. Some minerals including, but not limited to, tungsten, tantalum, tin and gold, come from mines that engage in horrific and widespread human atrocities. JetBlue does not intend to fund these mines through its supply-chain.
In 2012, the Securities and Exchange Commission (SEC) established rules requiring companies to identify products which contain the minerals tin, tungsten, tantalum and gold known as '3TG,' and disclose products containing 3TG that have not been found to be conflict free. 3TG, also known as 'conflict minerals,' are regularly mined in the Democratic Republic of Congo (DRC) or adjoining countries, and can be linked to the region’s brutal warfare. JetBlue has started a deep audit of its supply-chain connected to their TVs and the subsidiary that manufactures them, LiveTV. This review will help us identify where conflict minerals may be present in the products LiveTV sells and ensuring they are sourced from non-conflict sources. That is why, as part of this effort, we are telling our suppliers that JetBlue needs to know if any of LiveTV's products – down to the smallest screw – contains any gold, tantalum, tungsten or tin from the DRC or an adjoining country and that we will move toward using minerals certified as coming from a conflict-free smelter.
To make sure we have a robust and transparent conflict minerals program, we have partnered with Resources Global Professionals (RGP) to complete the work. This will also help us to remain compliant with the reporting requirements of the SEC.
The people behind JetBlue believe that supply-chain transparency and purchasing pressure are sending a signal to the market that child and slave labor, systematic violence, and human rights abominations have no place in our supply-chain. They certainly do not belong on our planes.
JetBlue is following a detailed process to understand if our purchasing behavior supports causes we don’t.
- Step 1: Focus Senior Executive Leadership attention on Conflict Minerals, assign a dedicated team and develop a conflict minerals policy to investigate our supply-chain and prepare for reporting requirements
- Step 2: Coordinating with the Offices of Sustainability and Strategic Sourcing to ensure our conflict minerals policy is compatible with other aspects of supplier conduct assessments and reporting
- Step 3: Identify and assess risk in the supply chain
- Step 4: Design and implement a strategy to respond to identified risks
- Step 5: Report annually on supply chain due diligence and outcomes
For additional information, please see here.