is our second nature
Destinations in Latin America and the Caribbean make up one-third of JetBlue’s route network, and the ecosystem health and natural appearance of these destinations have a direct impact on our business. No one benefits when oceans and beaches are polluted, yet these problems persist around the world.
Connecting profit and conservation
That’s why we’ve teamed up with The Ocean Foundation, Clinton Global Initiative, and Surfrider Foundation to explore a novel approach to ocean health in the Caribbean.
With The Ocean Foundation’s help, we’re working to show the economic value of clean beaches by directly tying the importance of nature to our airline’s main economic measure– revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen our own as well as other businesses’ and governments’ interest in protecting the destinations and ecosystems we depend on. Together with The Ocean Foundation we hope to develop a plan to preserve and protect these areas.
Get onboard with beaches
JetBlue is partners with the Surfrider Foundation, a non-profit organization dedicated to the protection of the world's oceans, waves and beaches. Less than one percent of our marine environment has any protected status. JetBlue connects with the Surfrider Foundation through their coastal preservation and special place protection programs, designed to preserve beach environments. JetBlue specifically supports the Foundation's beach cleanup projects, recycling initiatives, coastal restoration events because we want customers to land on a clean beach, now and in the future.