Food for thought

Food for thought icon
As New York's Hometown Airline, we're proud of the natural foods and products available in our hometown and home state. In many cases, we're proud to serve these foods and products onboard and in our airport as well.

BlueBud (buddies + budding new companies)

JetBlue's BlueBud is about mentoring new companies and start-ups by immersing them in JetBlue's operations, culture, and providing support like special orientation, unique insight and even office space.

Our first BlueBud will be a food or beverage oriented company from the New York area with a focus on social and environmental responsibility.


The chosen participant can participate in a week-long program that during that time may include:

  • Tour of JetBlue Airways Headquarters (called our Long Island City Support Center), JFK's Terminal 5, and an airline catering station to understand how a food (literally) gets onboard JetBlue;
  • Trip to JetBlue orientation in Orlando to understand JetBlue business development and community building to understand why and how we look for shared values in a partner;
  • A speaker and taste-testing event opportunity to JetBlue's Crewmembers at Long Island City Support Center;
  • Intimate access to JetBlue teams including Strategic Sourcing including Purchasing, Corporate Social Responsibility, Sustainability, Communications and Marketing including Brand and Onboard Product, for your questions and to understand how a once small company feels about getting big;
  • Work space and access to conference rooms;
  • Travel certificates to and from New York for relevant company members to join in specific meetings approved by JetBlue and the partner company.

To learn more or apply, please click here.

Terms apply.

Offering the natural choice

Onboard we sell an increasing number of natural products. Products featured here are only a small sampling of the inspiring choices we have had onboard! Our offerings rotate, to keep things fresh in all senses, and the latest ones can be seen scrolling through here.

  • JetBlue Mint is dishing out organic ice-cream from Blue Marble, a certified organic company from New York City, making their ice-cream with "informed food choices that satisfy both our appetite and conscience."
  • Our PUMP UP boxes® offer 2 Degrees® Bars. 2 Degrees® is a Buy-One-Give-One food company. These good-for-you bars are available onboard as part of our Pump Up boxes. For every product you buy, the company gives a meal to a hungry child. JetBlue is working with the growing brand to provide meals to children in the airline's service areas. This partnership will help raise the bar to end hunger. To date, JetBlue has ordered more than 70,000 bars. The associated meals will be donated shortly. 2 Degrees® bars are available in Pump Up® boxes only (and not available as a stand-alone item).
  • Our PERKUP® boxes offer Yum Earth Naturals Fruit Snacks.
  • Our SHAKE UP® boxes offer Vermont Smoke & Cure BBQ Beef Jerky stick.
  • Our Eat Up® Café offers Garden-Fresh Kale salad and Raw Vegetables Platter.
  • In July 2014, JetBlue proudly welcome Ronnybrook Blackberry Yogurt Smoothie onboard certain flights, based on our partnership with GrowNYC. Ronnybrook's products are made with only natural ingredients and sourced to avoid rBST, pesticides and unnecessary environmental impacts.
  • In 2013, JetBlue's partnership with Trinity Oaks led to over 86,000 trees being planted.
GrowNYC logo


We partner with GrowNYC, a nonprofit that supports local agriculture and farmers' markets. JetBlue now offers GrowNYC products in our Terminal 5 at JFK. Products are highlighted in New York Minute — a concept store that offers New York produced products. At opening, healthy, natural or organic foods made in New York included Ronnybrook Dairy Farm, The Jam Stand, and Rick's Picks, Beth's Farm Kitchen and McMahons Farm. Store offerings change, please visit for exact offerings.

In October 2013, JetBlue and GrowNYC brought a Greenmarket to customers at Terminal 5 at JFK. At the Greenmarket, we educated customers about composting (with live worms in the terminal!) and recycling, and sold local food products including jams, honey, fruit, maple syrup, baked goods and more.