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JetBlue's Utilitarian Style Recognized By New York's Fashion Institute Of Technology

Fashion-forward Airline Featured In F.I.T's Work in Uniform: Dressed For Detail Exhibit

New York, NY, 03/28/2001 -- JetBlue’s distinctive midnight blue “Prada-esque” uniforms designed by leading uniform designer Stan Herman are included in a new exhibition called “Work in Uniform: Dressed For Detail” at The Museum at the Fashion Institute of Technology in New York City. The exhibition, which explores the evolution of uniform design in the late 20th century, is on view through April 17.

Utilitarian yet chic, the airline’s uniforms feature a window-pane check midnight blue shirt and tailored midnight blue trousers or skirt. Male flight attendants complete the look with ties patterned to represent the designs of the airline’s tail fins, while female flight attendants accessorize with blue check or polka dot scarves.

“Our uniforms set JetBlue apart from other airlines as much as all our other amenities, such as new planes, leather seats and free LiveTV,” said Amy Curtis, VP of Marketing at JetBlue. “JetBlue’s home is New York City, the fashion capital of the country. So, while our uniforms had to first be comfortable and functional, it was important that they be stylish and distinctive as well.”

“I designed TWA’s look back in 1974, the height of the jetset era,” said Stan Herman, a leading uniform designer and President of the Council of Fashion Designers of America. “It’s great to see airlines like JetBlue recognizing that, even in this age of mass air travel and low fares, style and design still matter.”

JetBlue Airways began operations in February 2000 and now flies to 12 cities around the U.S. From its base at John F. Kennedy International Airport, New York City’s most on-time airport, JetBlue flies six times daily to Fort Lauderdale, FL; five times daily to Buffalo and Rochester, NY; four times daily to Orlando, FL; three times daily to West Palm Beach and Tampa, FL; twice daily to Burlington, VT; and daily to Los Angeles/Ontario, San Francisco/Oakland, CA, Salt Lake City, UT, and Fort Myers, FL. JetBlue will add daytime service to both Oakland and Ontario, CA, beginning May 1 and June 1, respectively. The airline will also offer one daily flight to Seattle, beginning May 1, three daily flights to Syracuse, NY, beginning May 7, and one daily flight to Denver beginning May 17.

JetBlue currently operates 64 flights a day with a fleet of eleven brand new, environmentally-friendly Airbus A320 aircraft, outfitted with roomy all-leather seats each equipped with LiveTV, offering 24-channel satellite television at every seat. LiveTV is available free of charge to all JetBlue passengers. In 2001, JetBlue will take delivery of 10 more brand new Airbus A320 aircraft.

With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and a Saturday night stay is never required. JetBlue offers $2.00 off each one-way fare booked online at For more information, schedules, and fares, please visit our website at or call JetBlue reservations at 1-800-JETBLUE (538-2583).

1According to the March through November 2000 Air Travel Consumer Report provided by the U.S. Department of Transportation.


JetBlue Corporate Communications