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JetBlue Takes NBC's Olympic Coverage To The Skies

Airline Achieves Another First; an Aviation and Broadcast Milestone

New York, NY, 09/05/2000 -- JetBlue passengers will have access to the NBC Olympic coverage, via DIRECTV AIRBORNE™ programming and the LiveTV™ in-flight entertainment system, from September 13 to October 1. Programming will feature NBC’s full schedule of Olympic coverage including CNBC and MSNBC broadcasts.

JetBlue’s LiveTV system and DIRECTV AIRBORNE programming offer passengers up to 24 channels of real-time DIRECTV sports, news, children’s and general programming. Two of the 24 channels have been dedicated to bring specialty programming, such as the 2000 Olympic Games to airline passengers on an ongoing basis.

“We’re bringing the living-room couch to coach, coast to coast,” said David Neeleman, JetBlue’s Chief Executive Officer. “Even at 30,000 feet, no one needs to miss a minute of the Games’ shared cultural experiences, live via satellite. It makes me very proud that JetBlue’s passengers will be the first to view the Olympics as they fly, just as they would at home.”

“The pageantry of the Olympic Games captivates television viewers like no other event and the Summer Games in Sydney have the potential to become the most watched Olympics in history,” said Bridget Baker, Senior Vice President, Cable Distribution, NBC. “And with this unprecedented arrangement between JetBlue, DIRECTV and NBC Cable to carry CNBC’s and MSNBC’s Olympic programming, we can ensure that our airborne DIRECTV viewers won’t miss a single minute of the Olympic action from Sydney,” Ms Baker said.

“We’re thrilled to have this opportunity to bring NBC Olympic Game coverage to commercial airlines for the very first time,” said Terry Ferguson, Vice President, New Business Development and Strategic Planning for DIRECTV. “Our goal from the onset of DIRECTV AIRBORNE has been to demonstrate the incredible value that real-time DIRECTV programming brings to both airlines and their passengers, and nothing illustrates that better than this inaugural Olympics broadcast.”

In addition to NBC’s coverage of the Olympic Games, JetBlue’s DIRECTV programming package features the best in news, sports, general entertainment and children’s programming, including: Bloomberg Television, CNN Headline News, CNNfn, The Weather Channel, TechTV, ESPN, ESPN2, ESPNEWS, ESPN Classic, The Golf Channel, CNN/Sports Illustrated, The Travel Channel, Home and Garden TV, The Food Network, Game Show Network, A&E, The History Channel, Discovery Channel, Discovery Kids, The Learning Channel, Animal Planet and Boomerang, which features classic cartoons from the Cartoon Network. JetBlue does not charge for the service.

JetBlue currently operates 44 flights a day with a fleet of eight brand new, environmentally-friendly Airbus A320 aircraft. From New York’s John F. Kennedy International Airport, the airline flies five times daily to Buffalo, NY; four times daily to Rochester, NY, Fort Lauderdale and Orlando, Fl; three times daily to Tampa, Fl; and daily to Los Angeles/Ontario and Oakland, CA.

Twice daily service to Burlington, VT, will commence on September 7, as well as daily service to West Palm Beach on October 18, becoming twice daily on November 18. JetBlue will also inaugurate daily service to Salt Lake City, UT, on November 17 and to Fort Myers, FL, on November 18.

JetBlue offers assigned seating, all travel is ticketless, all fares are one-way, and a Saturday night stay is never required. For more information, schedules and fares, please visit our Web site or call JetBlue reservations at 1-800-JETBLUE (538-2583).



JetBlue Corporate Communications