As part of JetBlue’s values, we strive to be a great corporate citizen by providing service opportunities to crewmembers beyond the airport. In the spring of 2011, JetBlue launched Community Connection, a volunteer program designed to align corporate giving with the individual passions of JetBlue’s crewmembers. The program rewards and recognizes crewmember dedication to the community by granting organizations of their choice a travel gift for every 25 hours they volunteer. Since the program’s launch, more than 1,900 JetBlue crewmembers have volunteered over 40,000 hours and served more than 268 non-profit partners.
In August 2012, JetBlue launched a gift matching program, From Blue to You, to further support the various causes that are important to JetBlue’s crewmembers. The program encourages crewmembers to champion their charity in teams by rallying a small group of crewmembers to participate in an event that fosters teamwork, shared passion for a cause, and a commitment to raise funds for JetBlue to match.
Since 2005, JetBlue and KaBOOM! have partnered to create play spaces for children across JetBlue’s communities and help fight the deficit of play for children in underserved neighborhoods. In seven years, JetBlue and KaBOOM! have brought together more than 3,600 volunteers to move 15 tractor trailers full of mulch and build 15 playgrounds, which now serve more than 10,128 children. In 2013, JetBlue and KaBOOM! will build an additional three playgrounds. Currently, KaBOOM! has built 2,194 places for play and successfully advocated for play policies in hundreds of cities across the country. For more information, visit Kaboom.org.